The growing field of sustainability requires educating your markets and prospective customers
Mainstream markets still have a difficult time understanding how sustainability can create value to innovating companies. Sustainability and green technologies bring balance to an otherwise traditional business model where profits are the only measurable benefit. Under the concept of the Triple Bottom Line (3BL), companies can thrive when their business contributes benefits to three elemental aspects: the People, the Planet and the Profit.
AETHER understands the application of the Triple Bottom Line in marketing and the opportunities it generates when communicating value. The fact is that more than ever, companies are judged by their sustainable actions (or lack thereof), as well as by their corporate governance and the actions it takes in ensuring ethical behavior and fairness.
Through our knowledge and experience with sustainability-focused businesses, we can support marketing efforts in these areas:
- Communicating the benefits of sustainability in context for a specific industry
- Validating the opportunities of sustainable business decisions
- Developing sustainability programs aligned with the Triple Bottom Line
Sustainable companies are motivated by their ability to find solutions that prevent the burdening of future generations from having to remediate or mitigate their effects. In addition, sustainable company marketing focuses on communicating value in the form of benefits for their markets, employees and the communities where they operate.
We have worked with a number of clients involved in sustainable technologies to include Waste-to-Energy, Aeolic (wind) Energy and Sustainable Agriculture, among other green categories.
Our founder, Andres Goyanes, earned an MBA with a concentration in Sustainable Business and Green Development, which provides guidance on this subject matter. In addition, our involvement with Power Generation, Renewable Energy and other green technologies has helped us amass a strong understanding of the opportunities at hand.