• Facebook
  • Instagram
  • LinkedIn
  • Twitter
AETHER is a B2B Marketing Agency helping companies communicate Value, Performance & Quality
B2B Marketing Agency for Industrial Companies and Professional Services
  • Welcome
  • About
    • Company Profile
    • Our Founder
  • Competencies
    • Marketing Strategy
    • Brand Development
    • Ad Campaigns
    • Public Relations
    • Digital Marketing
    • Creative Design
    • Consulting & Coaching
  • Services
    • Marketing Management
    • Branding & Re-Branding
    • Web Design
    • Graphic Design
    • Copywriting
    • Email Marketing
    • Content Marketing
    • Document Translation
    • Search Engine Optimization
    • Search Engine Marketing
  • Industries
    • Professional Services
    • Engineering & Industrial
    • Medical & Healthcare
    • Attorneys & Legal Practice
    • Construction & Development
    • Architecture & Interior Design
    • Manufacturing & Product Dealer
    • Sustainability & Green Tech
    • Commerce & Global Trade
    • Transportation & Logistics
    • Aerospace & Aviation
    • Trades & Crafts
  • Clients
    • Case Studies
    • Testimonials
  • Contact
    • FAQs
  • Menu Menu

Frequently Asked Questions (FAQs)

about our B2B Marketing Agency

What is a B2B Marketing Agency?

B2B is Business-to-Business Marketing, a short-form stylized name for industrial marketing. B2B marketing communicates value by considering the dynamics of the long sales cycle of industrial markets and need to support the decision-making process with relevant and specific information. Therefore, a B2B Marketing Agency works with clients to produce information in the form of web content, blog articles, brochures, sales flyers, press releases, case studies, white papers, and any other content that can engage the interest of their potential customers.


What is the difference between B2B and B2C marketing?

B2B marketing engages prospects’ interest with strategies and tactics that produce information that will be carefully evaluated by multiple decision-makers, compared to specific business needs and ultimately purchased with financing terms or purchase orders. B2C (Business-to-Consumer) marketing uses a different approach where a “want” is converted into a “need” through the use of strategies and tactics that trigger an emotional response.


What is the difference between an Ad Agency and a Marketing Agency?

AETHER is primarily a B2B Marketing Agency, but we are also an advertising agency (and a PR agency too). The main difference from a traditional ad agency is that as a marketing agency we focus on “marketing” as our core competency—that is, communicating value, performance, and quality about a company, its brands, products, and services to ultimately generate qualified interest that converts into a lead that your sales team can convert into a customer. Although semantics seem to get in the way sometimes, the fact is most creative agencies can provide some or all elements of marketing, advertising, and public relations services.


Why is AETHER a B2B Marketing Agency?

As a B2B Marketing Agency, AETHER works with businesses that market and sell products or complex service offerings to other businesses. B2B marketing prospects often evaluate their purchase options carefully, given the sizable investment they would make on such products. Our agency helps these businesses organize their marketing and sales information based on our experience and proven techniques for communicating value to generate qualified interest. And we have discovered that our knowledge is most valuable to companies engaged in B2B markets.


Does AETHER outsource work outside of the USA?

Most of the work is done by our US-based team, but some elements of our work may be outsourced to a team outside of the country. We believe in providing solutions that make sense financially and operationally. Because of contractual terms, some clients request we use domestic workers only and we are happy to abide by their request.


Did Han Solo really mean to shoot Greedo at the Mos Eisley Cantina?

You betcha! Han played it safe by shooting Greedo first. It’s a shame that George Lucas tried to soften the crude reality of a space-faring pirate’s life.


What came first–the chicken or the egg?

Well… We will never see the end of this argument if we choose to answer the question.

About AETHER Marketing Communications

AETHER is a marketing communications agency serving clients engaged in industrial and B2B markets. Our agency’s core competencies cover marketing, advertising, branding, and public relations. Our expertise, knowledge and insight in digital media, content marketing, SEO/SEM, and brand development supports the needs of global customers seeking to develop a strong reputation and brand to generate relevant interest and produces qualified leads. AETHER is a Minority Owned Company.

Location

We’ve ditched our office and our team now
works remotely from Orlando & Miami
Phone: 407.801.4044
Mon-Fri: 9 am – 5:30 pm | Sat/Sun: Closed

  • facebook
  • instagram
  • twitter
  • youtube
©2022 Copyright | AETHER Communications LLC
  • Web Design
  • Copywriting
  • Marketing Strategy
  • Advertising Campaigns
  • Brand Development
  • Creative Design
  • Public Relations
Scroll to top

This website uses cookies to enhance the user experience. By continuing you accept and consent the use of cookies, per our website's Cookies Policy.

ACCEPT AND CONTINUE

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
View Cookies PolicyHide notification only