Digital Public Relations
AETHER communicates value to engage and attract prospects with effective copy and imagery
Public relations entails the use of the media and its desire to cover newsworthy stories, for the purpose of inluencing awareness and public opinion
The periodic release of information about your company, its achievements, personnel progressions, and other official news ensures awareness about your contribution to the market. In addition, social media and timely updates are also forms of PR information that can validate your leadership in the industries you serve.
In the digital age, releasing information periodically allows you to communicate value from the original source. This approach at educating your prospects can only be done via digital public relations and publicity initiatives that intercept a prospect across search engines, social media and digital news outlets.
AETHER can support a variety of corporate and official communication needs for
- Trade Shows & Conferences
- New Services & Product Releases
- Company Changes & Progress Updates
- Key Talent & Promotions
More and more, prospects expect information to be shared with transparency and honesty, thus increasing trust in the court of public opinion. Through our consulting and coaching, we find ways to help you connect in ways you haven’t yet considered because more and more, prospective customers evaluate your own corporate behavior when considering you as a service provider.
AETHER works with clients to develop effective public relations strategies to make the most of their exposure. We coach clients to foster their commitment to the frequent release of information, which in turn allows them to engage their industry, markets and the community.
Through our consulting and coaching, we find ways to help you connect in ways you haven’t yet considered because more and more, prospective customers evaluate your own corporate behavior when considering you as a service provider. In fact, to make the most of your public relations efforts it is important to participate in community and industry events to validate your commitment as a company.
Given the role social media plays as a component of Public Relations, we audit clients’ social media presence to ensure a broad footprint. An effective PR strategy includes writing comprehensive social media messages, monthly blog articles and the digital distribution of press releasest using national wire services.