Copywriting involves the effective use of words to tell a story that not only communicates value, but persuades the reader to act on its call to action.
Copywriting is both an art and a science–and storytelling is where both come together. But telling your story requires collaboration, disclosure and being open minded to the opportunity of telling not just where your business is headed, but also reminding the visitor of where you’ve been and what you have achieved.
Without copy, your website would not be able to communicate much, unless you are a photographer showcasing images. Text is easily indexed by search engines and thus, it is a core element of web content. Without text, Google wouldn’t be able to tell what your website is about or what it offers.
The art of wordsmithing allow a copywriter to spin the story and make it more interesting, mainly by researching the background, factors and other details that add depth to the story a business wants to tell.
Content continues to be “king” and Google has built a business around this concept. And with over 90% of search being done on Google, you cannot afford not to have content that plays by their rules. Add to that Google’s insaciable hunger for fresh and updates content, which can be fed by generating monthly blog articles to keep your visitors interested and engaged.