Commerce & Global Trade

Global trade and commerce companies depend on marketing to communicate market updates

Many companies forget the importance of telling their story to potential customers, particularly when trying to attract discerning customers. The fact is that many companies select a potential manufacturer based on their ability to communicate their own track record and successes. After all, no one wants to take chances when seeking a manufacturer that has a direct influence in their reputation.

We work with manufacturing companies of all sizes, helping them develop sound marketing strategies that can manage the expectation of current and future customers. Engaging prospects requires communicating the essential elements of value, performance and quality to support their decision-making. And if you fail to capture their interest, your company may simply be skipped in favor of a manufacturer that knows how toot its own horn.

Our marketing solutions can help you in these global commerce scenarios:

• Communicating product availability to current and prospective customers
• Releasing new product line information to the industry or market
• Generating interest from both national and global markets
• Nurturing business relationships with email newsletters
• Showcasing products and services in additional languages

Every market is unique and responds to specific demands and trends. Seasonality, socioeconomic factors and even the political environment play a role in managing commerce opportunities and mitigating challenges. With this in mind, AETHER works closely with clients to develop marketing solutions that meet their specific goals and objectives.

The global economy connects companies to dynamic new markets and you should be ready to play hard and meet opportunity head-on.

Your industry and markets will not know about your company and products, unless you’re willing to influence awareness with marketing, advertising and public relations. We can help you plan an all-encompassing strategy and deliver specific solutions to meet your needs.