AETHER begins all creative design by discovering the specific scenarios that have created a challenge and determines wha the new goals are. We then evaluate existing marketing material while getting input on the client about the image they want to project with new creative design solutions.
Once we establish the proper branding and align the marketing strategy with the new visual style, we can develop a cohesive theme to drive all creative design. Nothing tells that you are ready to take on a competitor than to show prospective customers that your company’s visual style matches that of a larger company for a fair shot at earning their business.
Creative design requires more than an artistic aptitude. Effective creative design must be combined with the knowledge and insight of a marketer’s perspective. This combination can ensure the balance and engagement required to connect with prospects who see the visual depiction of your marketing materials.
Every piece delivered must look like it belongs to the whole–from your logo, brand and webite, to the business cards, letterhead and advertisements. If you don’t look well put together, your customers will not trust your ability to deliver the quality and performance you proclaim