AETHER evaluates the needs of clients to determine the specific goals they seek to achieve. We start with a discovery session, followed by an evaluation of the client website’s search footprint. This allows us to determine the SEO and SEM mix to achieve the goal and thus helps us develop an effective digital marketing strategy.
Search Engine Marketing (often referred to a PPC or Pay Per Click) provides an immediate way to capture interest via paid search advertisements. Search Engine Optimization offers a long-term solution for capturing organic search, by working on the optimization of your website’s content to ensure Google will index and present your site in the Search Engine Result Pages (SERPs).
Why do we focus on Google? Simple–because more than 90% of all search worldwide occurs on Google. In contrast, Yahoo and Bing are less than 5% combined, so they are no longer relevant competitors and only have a niche following.
It is therefore important to play the game according to Google’s rules, which require optimizing in a systematic and complex arrangement of copy, keyword content and image optimization to ensure proper indexing.”