AETHER provides consulting, guidance and the execution of SEM Our focus is primarily on achieving short-term results, which serves clients well when launching a new company, products, services, or a seasonal marketing offer.
We always begin with the goal in mind and this includes understanding what a client wants to achieve. Lead generation and customer engagement can be influenced with SEM in the short run, but if the need is cyclical, we may suggest a hybrid SEM + SEO approach, while in others we focus solely on producing short-term results.
There is no faster way to engage the market than with SEM, but you should continue to apply SEO to eventually rely less on SEM–except on situations when you need to ensure top placement within a short period of time.
If you have a new company that needs to be introduced quickly into the market, SEM offers the fastest path to market. The same goes for existing companies with new offerings, which can be introduced in a timely manner according to seasonal demand and the opportunity of connecting to the market with direct response results.