Content marketing is the creation of information that addresses specific needs on a periodical basis to engage the readership of potential customers.
Our approach to content marketing focuses on generating consisten and frequent updates to show potential and current customers that you are an active player in your industry. The only way your market can feel your company’s heartbeat is by getting updates that continue to tell your story.
Content marketing involves not only blog articles that are released periodically, but also social media, press releases, and other public relations-related information disseminated through a variety of channels. All of these pieces of information work in concert to ensure your market is aware of your work and achievements.
A market’s hunger for information by potential customers can be best served by releasing information through official channels such as social media, press releases and technical documents.
Without content being infused into the marketing channels your prospects use, you cannot expect them to inquire about your services. Every accolade, achievement and success should be communicated to your customers in context. And this is why content marketing requires a commitment to engage on a frequent basis.