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For the past several years, I have been involved in the management of marketing efforts for numerous companies. Many of those projects included the re-branding of businesses, re-launching their products and refreshing their advertising effort to help them break out from the ordinary—including finding new ways to engage their markets and customers.
And during all that time, I kept wondering how I could make my own company stand out with its own unique brand and creative theme. Until a few months ago, the company was called Executive Marketing Communications and business was good—but I wanted to push farther.
Unfortunately, every domain-and-company name combo I could think of was already taken—and this made the creative process disheartening and sometimes seemingly difficult to attain. Nevertheless, I was relentless and persevered until I started thinking outside of the box, starting with sci-fi, engineering and other topics of my interest.
And so, after a process of almost six months involving research, strategy planning and brand development, AETHER Marketing Communications has come to life and replaces the previous entity—formerly-known as Executive Marketing Communications—with a unique agency brand, visual identity and outlook for continuing to serve the needs of our customers in diverse sectors and industries.
AETHER Communications LLC, also known as AETHER Marketing Communications, is the culmination of an incessant search for a unique name that can resonate with all the different entrepreneurial, growth-oriented and industrial companies we want to serve—and it takes us back to the days of alchemists looking to change precious metals into gold.
The name “aether” (stylized in all caps for our brand name) refers to the upper air above the atmosphere which exists just before reaching the space between all stars and planets. It also refers to the mystical Fifth Element in classical alchemy—as in Earth, Wind, Fire, Water, and Aether. And frankly, the name is quite fitting for standing out in the known universe.
So, what else has changed other than the name? Well, for starters the original name referred to a consultancy. The new name is focused on a broader attitude for achievement, which includes expanding to serve the needs of entrepreneurial and growth-oriented companies, along with the original focus on industrial companies in technology, power generation, and manufacturing.
For now, I’ll leave it at this and trust you will continue to read our AETHER blog often to keep up with our mad science tinkering, creative experiments and customer success stories. After all, we exist to serve the needs of companies that need to secure market share, grow in new directions and create new outlooks for their own marketing, advertising and PR efforts.
So, if you own a company that is falling short of your customers’ expectations in its branding, marketing or related efforts—AETHER wants to work with you and anyone else who seeks to grow. There’s no reason to be held back for not having the right tools and resources in place. And that’s why AETHER is here to serve your needs.
Founder + Chief Alchemist
AETHER Marketing Communications is an advertising, marketing and public relations agency working with entrepreneurial, growing and industrial (B2B) companies. We support our customers' needs with marketing strategy, creative insight and consulting experience to help them get to the next level in their business.