Manufacturing & Product Marketing

Marketing and PR are essential when promoting your company’s capabilities or to attract potential new manufacturing contracts

Many companies select a manufacturer based on their ability to communicate features, advantages and benefits, as well as their industry track record and successes. After all, no one wants to take chances when seeking a manufacturer that can have a direct influence in their industry and market reputation.

AETHER works with manufacturing companies of all sizes, assisting them in the development of effective marketing strategies to manage the expectation of current and future customers. Engaging prospects requires communicating the essential elements of value, performance and quality to support their decision-making.

There are many marketing solutions we offer our manufacturing and production clients, including:

• Designing marketing brochures and product catalogs
• Creating product-specific branding for unique product lines
• Developing seasonal marketing or advertising campaigns
• Communicating product updates through email and digital marketing
• Translating product information into other languages for global export

In the growing global market, the opportunity to private brand products is another way to enhance your manufacturing operation. AETHER can help you develop alternate brands to increase your market share through private label solutions, which can increase your revenue by producing products for other companies.

The opportunity to engage the market is to think beyond the traditional manufacturing model by partnering in licensing or private label agreements.

AETHER works with full confidentiality, allowing manufacturers to remain in control of the information they release. We also provide support in branding and marketing to ensure their brands are protected an used in accordance to specific guidelines. This can increase the value of the products you manufacture by protecting the Intellectual Property elements, while shielding them from potential replication or market encroachment.