Attorneys & Legal Practice Marketing

With so many specialties in the legal field, it is important to communicate clearly what you can do for your customers

The competitive field of legal services provided by lawyers, attorneys and counselors has traditionally used a one-size-fits all based on the bios of its partners. However, the opportunity to stand out from the rest comes from providing essential advice to confirm to potential clients your leadership and domain over a practice area.

We work with your attorneys and support staff to organize the information that defines your capabilities, as well as communicating your successes to increase the confidence of potential clients. This approach focuses their attention to the potential outcome, rather than hourly rates or other cost references that can write you off from their shortlist.

AETHER works with legal professionals to develop effective marketing strategies, including:

• Websites with original content that contains searchable keywords
• Comprehensive bios on attorneys and paralegals to show relevance
• Creating and distributing email newsletters with advice teasers
• Providing legal updates that can generate interest for a consultation

Depending on your legal practice, AETHER works with your team to develop specific strategies to address opportunities. If allowed by state laws or bar associations, we can develop content to funnel interest and inquiries using settlement amounts.

Clients don’t just make a decision to retain a law firm based on advertising. They often research the track record, reputation and background of an attorney before entrusting a case to a firm.

A growing need for attorney firms is the communication of services in not just English, but on other foreign languages based on the composition of the communities they serve. AETHER can also translate website content to ensure attorneys can communicate value to new markets who speak a different language.