Advertising Campaigns
AETHER helps you engage your markets with relevant and action-driven advertisements
Advertising campaigns are an organized way to assemble creative content to deliver it to potential customers via digital or print advertising channels.
The old adage of “advertising makes you look” remains strong, even in the digital age. We make decisions every day based on our awareness of a company, service or product in the marketplace. Moreover, the ability to engage our interest and remind of us of a company’s capability ensures that a company has a fair shot at swaying your interest its way.
In the current markets, advertising is increasingly becoming digitalized because of its ease of management and tracking. After all, companies want to spend money on efforts that can be quantified and attributed to specific efforts, seasonal dynamics and the advertising source producing the best performance.
AETHER creates advertisements for
Industry Magazines
Outdoor Media
Industry Events
Direct Mail
Trade Directories
AETHER supports our clients with the clever combination of graphic design, compelling copy and a plan to ensure your advertising campaign engages the decision makers you seek. We aim at being succinct and always to-the-point, with the intent to prompt action though advertising.
We also help you plan the right advertising mix, connecting with your market on both digital and print channels. In short, we put our experience, knowledge and insight to your service to spend the right marketing dollars, thus reducing the risk of overspending and increasing the engagement opportunity for our clients.
Advertising starts with having the right combination of marketing strategy, brand image and of course, committing to having a frequent presence in the marketplace. You don’t just place an ad on a magazine. It is important to understand the principles of advertising and apply them using a systematic approach to ensure frequency and relevance for exposure.
Unless you are willing to act on that commitment, your company, its products and services will remain unknown to the people who can benefit from your offering. Advertising communicates value where it counts, making your marketing message ubiquitous and pervasive in the marketplace.