We’ve been speaking with many entrepreneurs with startups, businesses in a growth-stage and industrial companies and the recurring feedback is that they grew tired of working with traditional ad agencies. Their most common complaint? These professionals believe that most ad agencies are very creative, but lack the marketing insight and strategic perspective to deliver results.
And so, AETHER—a name that pays homage to the Fifth Element in classical alchemy—became a reality with the goal of delivering value-driven services that focus on generating business, rather than winning awards. In fact, we are marketers at heart instead of advertising madmen. We are driven by data—not hunches.
The reality is that business owners can care less about the number of awards an ad agency wins, much like consumers don’t care about fashion designers who parade models in weird dresses that would never sell. In the end, people want satisfaction and value in exchange of the price they pay. Have we made the point so far? Good.
AETHER is ready to work with you. We invite you to request a quote or simply send us a question. Let’s get the conversation started and explore how we can work together.